Christine Saunders

Experienced Speaker and Expert in the Emergence of Truly Integrated Digital Marketing

Marketing and Agency Executive Christine Saunders offers expert knowledge in the emerging digital landscape and recognized insights into the application of new technologies to informing and persuading behavioural change among end-users.

An experienced speaker on interactive marketing and the practical business-oriented application of social media, Saunders most recently presented on “Millenials, Social Media and Optimizing Distribution Channels” at the IFIE-IOSCO Global Conference on Investor Education in Washington, D.C.

She has received awards for integrated and interactive marketing for non-profit, municipal, financial services and other knowledge-based businesses and organizations. Saunders has specific, demonstrated expertise in web accessibility and how to effectively promote via online and mobile platforms.

Responsible over the course of her career for all key facets of marketing, including product development, channel management, advertising and social engagement, she offers audiences a unique vision of the future of interactive marketing based on 14 years of direct experience. That vision includes the conviction that marketing and digital marketing are rapidly merging, creating a new and more effective synthesis of capabilities that has broad implications for organizational effectiveness and management.

Saunders is an experienced speaker and lecturer with a BA from University of King’s College, Halifax and two Master’s degrees – one in philosophy from the University of Edinburgh and a second in political theory from the University of Glasgow. Saunders also served Part-Time Faculty, University of Guelph-Humber, teaching fourth-year courses in Ecommerce, Leadership, and Strategy. Before joining H2 Central, she held progressively more senior level roles with CIBC, Certapay Inc. Communicopia Inc. and TD Bank Financial Group, focusing on various aspects of large scale product development and project delivery projects with a distinct web-based foundation.

For an interesting and enlightening presentation on the future of integrated digital marketing, contact Christine Saunders at [email protected]