Christine Saunders

Meet
Christine Saunders
  • Executive Marketer
  • Business Developer
  • Corporate Leader

Disciplined marketing and communications professional with proficiency in digital marketing as an anchor to all 21st century marketing programs.

WHAT

  • Build business
  • Instigate success
  • Lead leaders
  • Create momentum

HOW

  • Develop opportunities
  • Marketing: strategy, concepts, planning, design, words
  • Execution: digitally integrated, analytics & research
  • Think ahead, act now

WHO

  • Organizations that want results
  • Corporations, non-profits, public services & educators
  • B2B, B2C, stakeholders & influencers

WHY

  • I get excited about making things happen
  • My favourite place is one that’s in change
  • I love strategy & planning, marketing & communications

Sectors

Financial Services

Retail Banking
Payments
Investment Management
Public Service

Hospitals
Universities
Municipalities
Transit
Technology

Start-ups
Enterprise
Payments & eCommerce
Regulators & Professional

Government
Self-regulated
Member-driven

Background

  • Marketing Agency owner for 7 years, growing company to 45 people from start-up, with self-funding profitability each year
  • 16 years in digital marketing
  • In last 4 years lead business growth of 364% with digital practice accounting for 189%
  • Award winning integrated marketer, identifying, retaining, building and renewing accounts from $5,000 – $2M in revenue
  • Built Digital Marketing practice from ground-up to be 70% of agency revenue – strategy, execution, quality, service
  • 6 figure balance sheet and budget management; KPI development; organizational behavior leadership; process improvement
  • Robust general manager with a penchant for identifying and qualifying opportunities, motivating and leading people

Opportunities

Speaking Engagements
  • Digital trends
  • B2B and impact of social media
Contracts & Consulting
  • In-house, short-term
  • Outside counsel
Agency Leadership
  • Strategy & planning
  • Design & digital
  • Analytics and results

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Personal

Active Alumni
Echo’s Women’s Choir
Arts & Letters Club of Toronto
Master Scuba Diver
Hobby Farmer

Contact

Christine Saunders

Toronto, Ontario
(416) 220-0592

[email protected]
www.christinesaunders.ca